In August 2014, publicly-traded e-tailer Zalando tested an image recognition app in Germany, enabling users to visually search its catalogue of 150,000 products, in a bid to better monetise mobile users, which at the end of Q2, accounted for 41 percent of visits to the site.
Apps like Snap Fashion and ASAP54 were unsustainable because they did not have access to the technology we do today. Users left because the results returned did not resemble the picture they took. With Google Vision API, we can deliver results with more percision than any Photo to Fashion app has ever before.
Cumulative data compiled within The Fashion and Apparel Industry Report paints a bright portrait with worldwide Fashion E-Commerce revenue expected to rise from $481.2 billion in 2018 to $712.9 billion by 2022.
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